Imprint Client In Focus…Red Gem Growers & Packers

Imprint has been working on packaging design with Red Gem Growers and Packers who have been growing and supplying quality potatoes and onions to the retail and wholesale trade for more than 50 years, including large supermarket chains such as Woolworths.

One such project was a box lid design…
The problem: “The level of competition compared to the prior year had increased with new entrants competing for our share of the four main customer groups”.

The result: (after Imprint re-designed the box)…”Carton sales to the Melbourne market increased on prior year by 20% representing a value increase worth $20k. The new design firstly attracted customers to the product and the product inside was first rate, so the combination resulted in a great sales outcome. The incremental sales gain more than paid for $ and time incurred in the change from a previous complicated design that failed to attract customers”.

 

Look out for Red Gem’s Connoisseur’s Chioce potatoes in supermarkets!