Client: Kingbuilt Homes
Project: Living in Gippsland with Kingbuilt
Brief: we worked closely with kingbuilt and was instrumental in bringing the vision for Living in Gippsland with Kingbuilt to life.
The Living in Gippsland with Kingbuilt book has fundamentally changed the future direction of the brand. Whilst the focus of the new direction remains on the design and construction of our quality custom homes, they celebrate the incredible region they live in and the fantastic local community of clients, employees, partners and suppliers. Part of the aim was to create a platform to profile our business partners, showcase their longstanding loyalty to them and impact on their business. “We’re very proud that together, we are making a positive contribution to our local economy.”
The launch of the book has triggered the need to redesign the website, advertising campaigns, signage and collateral to ensure cohesion with the new overarching brand. It continues to set the direction for all marketing initiatives moving forward.