Scholtes required a catalogue that was functional and closely reflected their high-end European products, to be used as a sales tool at E&S Trading and Harvey Norman stores throughout Australia. It needed to appeal and speak to a discerning market and communicate the pure designer quality and art of Scholtes products.
The design introduces the reader to the art of Scholtes products with cover art that utilises a die-cut of the Scholtes logo element. The audience is soon after presented with the ambassador of the Scholtes brand, celebrity Chef – Manu Feildel – connecting with those who appreciate finer food and a passion for cooking. The 44 page design combines beautiful photography (that not only reflects the art of cooking but also the beauty of the products themselves), and copy that affirms to the reader that a Scholtes product will inspire their inner chef and perfectly complement their designer kitchen.